artmetricslab.com

Turn founder expertise into qualified sales conversations.

A founder-led authority system that turns ideas, proof, LinkedIn, video, articles, newsletters, and sales assets into inbound conversations and content-assisted pipeline.

Qualified inbound conversations

sales calls

ICP subscriber growth

content-influenced pipeline

Shared ICP

Founder-led B2B technical and professional service firms doing roughly $1M-$20M annually, selling a proven $15k-$250k engagement to a national or multi-state market.

Initial subsegment

ERP partners, cybersecurity firms, technical consultancies, executive-search firms, implementation partners, and specialized professional services with 10-100 employees and $2M-$15M in revenue.

  • Customer LTV: ideally $15k+, absolute floor $5k
  • Gross margin: 50% minimum, 70% preferred
  • Cash collection: meaningful upfront payment or financing
  • Growth literacy: owner understands CAC and buying growth
  • Budget: can sustain at least $3k monthly plus media or performance fees
  • Wide buyer TAM: enough businesses exist to prospect for years
  • Wide customer TAM: clients can scale acquisition without quickly saturating their market

Productized Scope

founder positioning

LinkedIn content

short-form video

long-form articles

email newsletter

case studies

lead magnets

webinar or VSL assets

distribution

retargeting audiences

content-assisted outbound

sales enablement

Priority Niches

ERP and enterprise software implementation partners

Cleanest first test: high contract values, strong margins, named buyer lists, long sales cycles, and all three acquisition mechanics apply.

Cybersecurity and managed IT firms

Recurring high-LTV contracts, urgent buying triggers, technical proof, strong outbound reach, and viable paid demand capture.

Executive search and specialized recruiting firms

Placement fees often exceed $15k, founder trust matters, outbound is native, and authority content can accelerate credibility.

Specialized B2B consultancies

High-ticket expert services with founder knowledge, case studies, large prospect pools, and measurable pipeline outcomes.

Commercial finance and advisory firms

Strong customer economics and authority-led sales, with compliance review required before claims, ads, or outbound copy go live.

Channel Fit Required

  • cold email
  • paid search or paid social
  • founder-led authority content
  • human sales process
  • measurable new-money guarantee

AI handles first drafts and repeatable production; ArtMetrics owns strategy, positioning, claims, compliance, sales judgment, final creative direction, and campaign decisions.

Entry Pilot

$4,500 setup + $3,000/month

90 days

founders proving authority-led demand

  • one founder
  • LinkedIn cadence
  • newsletter
  • sales assets

Core Engagement

$6,500 setup + $5,000/month

90 days

companies ready for a full authority engine

  • video
  • articles
  • case studies
  • lead magnet
  • retargeting audiences

Performance-Enhanced

$8,500 setup + $6,000/month + clear-attribution upside

90 days

teams with CRM influence tracking

  • webinar/VSL
  • content-assisted outbound
  • sales enablement library

90-Day Build

  1. Week 1: positioning and proof mining
  2. Week 2: asset engine setup
  3. Week 3: publish cadence begins
  4. Weeks 4-12: distribution, sales enablement, opportunity tracking

AI-First Fulfillment

AI handles repeatable production. Human review stays on strategy, judgment, client communication, and quality control.

interview synthesis

content drafts

video clip outlines

article drafts

newsletter drafts

case-study drafts

sales follow-up drafts

founder voice

strategic point of view

proof accuracy

claims

compliance

final edits

relationship handling

Diagnostic application

ArtMetrics Lab

Niche qualification